Menopause Has a Branding Problem

Seeking new language for midlife

Lisa Renee
5 min readApr 3, 2022
The Calm Sea, Gustave Courbet, 1869

Depending on your source, there are 34 symptoms of menopause.

Or 36. Or maybe 66 symptoms.

And there are 9 “unusual” symptoms, all of which I found usual.

I am thankfully on the far side of the worst of it, but my peri/meno experience was a long and often brutal course in suffering. I had almost every one of those “symptoms.” And yes, the quotes are there to diminish the legitimacy of the term — it became harder to think of my experience as a collection of symptoms when it was my day-to-day reality. When there are 66 or more of them, for years, are we really still talking about symptoms? Aren’t we just talking about life, at that point?

Not sleeping is a symptom? Itching? Rage? We are each a walking constellation of symptoms under this system, a pathologized caricature, and I object. What we really need is a new way to talk about this “change of life” (ugh) — not just a list that your dismissive doctor can use to dismiss you.

“Menopausal” is shorthand for the long-term reality of a vast, overheated swath of the population. It can mean nothing, or 66 things. Or a whole lot more.

A symptom is literally a sign of disease and menopause is not a disease. Is the growth of pubic hair a…

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