Menopause Has a Branding Problem

Seeking new language for midlife

The Calm Sea, Gustave Courbet, 1869

Depending on your source, there are 34 symptoms of menopause.

Or 36. Or maybe 66 symptoms.

And there are 9 “unusual” symptoms, all of which I found usual.

I am thankfully on the far side of the worst of it, but my peri/meno experience was a long and often brutal course in…




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